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Optometry is one of those quintessentially physical, service-oriented industries that once seemed naturally immune to Web commerce. Sure, you’d buy books, airline tickets, and computers online, but buying something that you’ve got to hold, feel, and try out first—cars, clothes, furniture—has always seemed strange. But the rise of online eyeglass shops points to a larger trend. As we get increasingly comfortable with the Internet, we’re turning to the Web for riskier purchases. The online shoe business, for instance, has lately been booming. The Web’s advantages here are clear. Online shoe shops offer much greater selection than your local retailer, and they let you search through their merchandise more precisely—I’d like those wing tips in size 8, black, with an extra-wide front. To ease the pain of making a mistake, Web shoe stores like Zappos have extremely lenient return policies. For many, these benefits outweigh the disadvantage of not being able to try on what you’re buying

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- Cheap Eyeglasses Online