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Word of the Day: News Hole
Wednesday, December 3rd, 2008 | Word of the Day |
The news hole is the amount of content a news provider needs to create in every publishing cycle.
For example, a news broadcast on radio or TV has a certain amount of air time it needs to fill. Likewise, a newspaper, magazine, newsletter, or website, has a news hole of a certain number of printed pages, dependent in part on how many advertisements are sold to advertisers.
The next time you give a reporter a story, tell him “Stick this in your news hole.” Heard on the fifth season of “The Wire.”
Previous WOTD - Dolly Zoom
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