Found via this Vanity Fair article about the Star Wars Christmas Special:
Among sources who worked within the Lucas organization, which was known in 1978 as the Star Wars Corporation, there are conflicting reports as to which person or company actually brought the idea of doing a holiday special to Lucas. According to Charles Lippincott, who at the time was in charge of marketing and merchandising for the company, CBS initially approached him and later Lucas with a slew of Star Wars ideas. Foremost on the network’s agenda, though, was a special. In the fall of 1977, with the film still in theaters, segments featuring the Cantina aliens on variety shows hosted by Donny and Marie Osmond and Richard Pryor “helped revive our box office,” Lippincott says.
It’s pretty funny and damned sure better than the Donnie and Marie Osmond Star Wars skit.
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