Google Rich Snippets

This – Google Rich Snippets – makes all kinds of Googley sense. You can markup your Web page content semantically to help Google index it. Google’s initial push is to index content on review and social media Web sites. The idea is that the additional data will appear in Google search results, like this:

Here’s the inline markup for products:

   <div class="hproduct">

<span class="brand">ACME</span>

   <span class="category">Heavy objects</span>

   <span class="fn">Large all-purpose anvil</span>

   <span class="description">If you need an object to drop from a height, the classic

A23859 anvil from ACME is the way to go.</span>

   <span class="url">http://anvil.example.com</span>

</div>

Marking up our product page template took all of 10 minutes max. Best of all it looks exactly the same as it did before. It only looks different in the source code and to Google.

Once you’ve completed your markup changes run your URL through the Google Rich Snippets Testing Tool to make sure your semantic markup is copacetic.

Previously - New “canonical link” element for search engine optimization