Les Jones

They should call it “wood-fired style pizza”

Thursday, December 3rd, 2009 | Food & Drink |

Knoxville News-Sentinel - Gloves come off in Hard Knox-Brixx pizza competition:

Hard Knox lawyer Michael McSunas issued a complaint to New South Pizza Inc., which does business as Brixx Wood Fired Pizza, on Oct. 23 and called for Brixx to “cease and desist making the false and misleading claim regarding its use of wood fired ovens on its website, signage, menus, and elsewhere in advertising and that it will not make similar claims in the future.”

“Specifically, Brixx claims that its pizzas are ‘wood fired’ when in fact the ovens Brixx uses to cook its pizzas are heated by gas burners,” according to Hard Knox’s letter to Brixx’s lawyer.

Attempts to reach Brixx representatives in the Charlotte headquarters were unsuccessful. But in a response to Hard Knox’s October cease and desist demand, Brixx lawyer Joe S. Major III stated that “neither Brixx’s web site nor advertisement states a ‘wood fired oven.’ The oven does burn some wood to flavor the pizza.”

Previously - Pizza Hut’s “Hand-tossed Style Pizza”.

3 Comments to They should call it “wood-fired style pizza”

Steve K.
December 3, 2009

How could anyone possibly think that their ovens are heated by wood, when all their website says (multiple times) is ‘wood-fired pizza”?

Hard Knox is pretty decent. Not worth the trip from M’vill, but definitely worth a 15 minute bike ride from our place.

Steve K.
December 3, 2009

Also, if Hard Knox actually wins this lawsuit, I’m gonna sue the pants off Dead End BBQ.

Barbecue is not juicy. Barbecue is dry. Barbecue tastes like smoke. What you are selling is shredded, roasted pork.

Les Jones
December 7, 2009

I noticed some folks on Knoxviews flipping out over the carbon footprint of wood-fired pizza. It’s probably best not to tell them how BBQ is made.

I had heard good things about Dead End BBQ and was looking forward to trying it. Does it at least taste good?

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