You Know Those LifeLock Ads with the CEO’s Social Security Number?

WiredLifeLock CEO’s Identity Stolen 13 Times:

LifeLock CEO Todd Davis, whose [Social Security] number is displayed in the company’s ubiquitous advertisements, has by now learned that lesson. He’s been a victim of identity theft at least 13 times, according to the Phoenix New Times. That’s 12 more times than has previously been known.

The company was fined $12 million in March by the Federal Trade Commission for deceptive advertising.

Yabbut the guy who stole the CEO’s identity the first time was a criminal supergenius, right? Nope. He was mentally retarded.

Via Kyle.

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One Response to You Know Those LifeLock Ads with the CEO’s Social Security Number?

  1. Chris Range says:

    Some of Lifelock’s competitors are run by credit reporting agencies. That puts the consumer in the position of paying one of the Big 3 for the “service” of providing accurate identity and credit information to the consumer’s creditors. And of course the creditors (current or potential) are also customers of the agency. Seems to me one party is going to mop up there. The reporting agency.