iPhone and the Cult of Mac

Fake Steve Jobs – There Is No Spoon:

The other strategy we use comes from Zen Buddhism. You ever study Zen koans? Most of them make no sense at all. You read them and you go away feeling confused and stupid.

We do something similar. We call it “clouding.” Right now, for example, we’ve sent out the following messages about iPhone 4 and the antenna issues:

1. All mobile phones have this problem.

2. Our mobile phone does not have this problem.

You see how this works? These two statements cannot both be true. Yet we’ve said both of them.

Bonus! Cracked’s 10 Convoluted Solutions For Fixing an iPhone 4G’s Antenna