Vodkapundit – Hirsute Hipsters Have Harrowing Habits
Harrowing, that is, if you’re in the business of selling disposable razors:
Procter & Gamble (PG), which rules the category with Mach-3-maker Gillette, said its razor sales are falling in developed markets. This followed yesterday’s announcement by Energizer (ENR) that unit sales of its Schick men’s razors have dropped 10 percent in the past year—a literal decimation.
I’ll tell you what’s really killing them, and that’s $4 razor cartridges. If you’re a kid in your 20s, stuck living at home because of Obamanomics, you’ll save money wherever you can — and there’s a good chance your boss at your McJob doesn’t care if you have stubble or not. The worst part for manufacturers is, how they gonna get those kids back on the cartridge farm, once they’ve seen hairy Par-ee?
I haven’t shaved with a disposable in years, and it was the price (and the promise of a better shave) that chased me away. I used to go through two Fusion cartridges each and every week, for a total annual bill of almost $420 on blades alone. But if you’re willing to take a few extra minutes in the morning, and a few weeks to learn a new skill, you can save a bundle by switching to old-school double edge safety razors.
I switched to a double edge mostly because I thought shaving with a cartridge razor was boring and soulless, but the savings are sweet. (It’s a closer shave, too.)
Most people who get into double edge and straight razors buy a badger hair brush, soap bar, and mug, which ups the initial investment a bit. I haven’t gotten around to that. One day that would make a swell Father’s Day present. Right now I’m still working through the same can of Barbasol.
Previously – Double Edged Safety Razors – The Blades