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Category Archives: E-commerce
Amazon Reviews You Can Use
8 Impressively Sarcastic Amazon Product Reviews (Part 3) | Cracked.com. This review is from: Officially Licensed Star Wars Luke Skywalker Ceremonial Jacket with Medal Of Yavin (M) (Toy) I used to be an unemployed movie theater usher, but that all … Continue reading
Word of the Day – Showrooming
From Wordspy – To use a retail store to view and research a product and then purchase the product for less money online Hat tip to Megan McArdle. Previous WOTD – Rabbit Starvation
Posted in E-commerce, Word of the Day
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Facebook expected to account for 5% of all online advertising in 2012
Ad spending on Facebook will nearly double this year.
Amazon Loses $11/Year per Amazon Prime Membership
but more than makes it up in increased sales.
Was Borders Books Pushed, or Did They Jump?
Maybe they did themselves in after all. Via Marko. Not to mention this Larry Correia account via Mike S. Previously – So Long, Borders Books
Posted in E-commerce, Economics
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Amazon Reviews You Can Use: Wenger Giant Swiss Army Knife
Amazon Reviews for Wenger 16999 Giant Swiss Army Knife: By MechYeti Found this stuck into a stone while on vacation. I’m impressed with it, generally. Unfortunately, it turns out that removing it made me the new king of Switzerland, which … Continue reading
Word of the Day – The Vardi Paradox (of Web Site Value)
“The value of any Web site is in inverse relation to what it costs to attract new users.” – Yoss Vardi Found here, by way of Ricochet’s reminder that 1999 Thomas Friedman predicted the Imminent Death of Amazon.
Google AdWords Expands Call Metrics
Good stuff.
Name-dropping Other Brands in Amazon Reviews?
Ironic Sans – Product Placement in Amazon Reviews for Related Products: I have a home theater system that needs speaker mounts. So, naturally, I turned to Amazon and looked at several options. As far as I could tell, no particular … Continue reading
The Rise and Fall of J.C. Penney’s Google Results
The Dirty Little Secrets of Search: On Wednesday evening, Google began what it calls a “manual action” against Penney, essentially demotions specifically aimed at the company. At 7 p.m. Eastern time on Wednesday, J. C. Penney was still the No. … Continue reading
AdWords Account-wide Negative Keywords
About time.
New Google AdWords “Automate” Feature
Kim Clinkunbroomer has the details.
Coupon Site Mania: Google Offers $5.3 Billion for Groupon
News: Google offered $5.3 billion for Groupon, the viral coupon company whose ads are everywhere. Newer news: Groupon rejected Google’s offer. Jack McElroy: Why doesn’t Google just buy the entire Gannett newspaper and TV chain for $3.1 billion? Related: Amazon … Continue reading
Posted in E-commerce
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Jakob Nielsen is sayin’ what I been sayin’ about Web tables
So you’ve got a table with a bunch of options in alphabetical order. Do you arrange them horizontally like this: Apples Bananas Cherries Dates Filbert Nuts Grapes Grapefruit Limes Melons Oranges Pineapple Pomegranate Raspberry Star Fruit Strawberry Tangerine or vertically … Continue reading
Posted in E-commerce
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AdWords Call Metrics: Track Calls from Google Ads
I’ll be interested in this. We sell complex and expensive products. As a result, a large percentage of customers have to call in, rather than checking out online. With online checkout, I can tell when a Google AdWords visitor makes … Continue reading
Amazon vs. North Carolina: Amazon wins on privacy, loses on taxes
UPDATE: Uh, I got that headline backwards. Amazon won on taxes, lost on privacy. D’oh! Storefront Backtalk has the details.
New tracking options for Google AdWords
Inside AdWords – Tracking your ad clicks with dynamic destination URLs Starting now, your destination URL can include the {matchtype} and {network} parameters. Here’s a quick example of how you might use these parameters: Let’s say you have a keyword-targeted … Continue reading
ShopRunner: Like Amazon Prime without Amazon
Wall Street Journal - Retailers Team Up Against Amazon Several dozen U.S. retailers are banding together to take on Amazon.com Inc. by striking at one of online shoppers’ biggest concerns: shipping costs. Under a cooperative program called ShopRunner, launched on Tuesday, … Continue reading
Using Google Instant to Discover Keywords for Google AdWords
Google Instant debuted last week. As you type a search phrase Google predicts what you’re typing, based on aggregate data of popular searches. Last night I realized I could use Google Instant to find popular keyword phrases for Google AdWords. … Continue reading
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