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Category Archives: E-commerce
Using Google Instant to Discover Keywords for Google AdWords
Google Instant debuted last week. As you type a search phrase Google predicts what you’re typing, based on aggregate data of popular searches. Last night I realized I could use Google Instant to find popular keyword phrases for Google AdWords. … Continue reading
How Google Instant Affects Google Site Statistics, AdWords
Google Webmaster Central Blog – Google Instant: Impact on Search queries. How Google Instant affects site statistics. With Google Instant, you may notice an increase in impressions because your site will appear in search results as users type. Impressions are … Continue reading
Redfly: why you should bid on your own company’s name on Google AdWords
I see companies all the time paying for their ads to appear when you search on their name. I always thought it was dumb. If your company is already the #1 natural Google search result, why pay for the ad? … Continue reading
Google Breadcrumb Formatting
I had noticed that some search results showed the breadcrumb trail for that page, rather than the URL, like this: Google announced that they have new tags you can use to markup your site’s breadcrumb trails to make it more … Continue reading
Test of Content Delivery Networks (CDNs)
Paessler.com – “Real World” Performance Comparison of CDN (Content Delivery Network) Providers: Lesson #1: Using Any CDN is Better Than Not Using One When we compared the CDN sites with the cloud computing based sites we found that almost all … Continue reading
Posted in E-commerce
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Local E-commerce Boys Done Good
Luckygunner.com’s amazing success Knoxville, TN (PRWEB) August 4, 2010 Like most industries in America from the fall of 2008 until recently, the online ammunition business has been a roller coaster ride. LuckyGunner.com’s story is like most American success stories: a … Continue reading
Posted in E-commerce, Guns
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Google AdWords Revises Their Trademark Policy for the Better
I’ve complained before about Google’s ridiculous policy of not allowing the use of brand trademarks in ads, even if you’re an authorized reseller for the trademark holder. Google finally saw the light and changed the policy: Imagine opening your Sunday … Continue reading
New Google AdWords Match Type
ROI Revolution has the details.
Conversion Optimization Links
The myth of the page fold: evidence from user testing What people see before they buy: Design guidelines for e-commerce product pages with eyetracking data Web form design guidelines Form design is hugely important. My experience is that less is … Continue reading
Posted in E-commerce
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Google Supports Unified Sitemaps with Images and Videos
Sitemaps: they’re not just for Web pages anymore.
How to take credit card payment with your smart phone
Square for iPhone, iPad, and Android and Intuit PaymentsToGo for many smart phones (and the Web-based version works on any smartphone with a Web browser). Type in the card number manually or use the optional dongle to swipe cards. With … Continue reading
How to Get More Facebook Fans for Your Company
How We Got To 40,310 Facebook Fans In 4 Days. Hat tip to Will H.
Google’s Matt Cutts: Don’t bother with “PageRank sculpting”
MattCutts.com: Q: Does this mean “PageRank sculpting” (trying to change how PageRank flows within your site using e.g. nofollow) is a bad idea? A: I wouldn’t recommend it, because it isn’t the most effective way to utilize your PageRank. In … Continue reading
Tired: Sitemaps; Wired: Video Sitemaps
I had never heard of them. Joost de Valk has more info and plans for a WordPress plugin to generate video sitemaps.
Is W3C Validation Important for SEO?
(SEO = search engine optimization: making your site rank higher in search engine results) Joost de Valk asks a bunch of experts, who say maybe so, maybe no, but probably not. Next up, Brent Payne, SEO Director for Tribune, seems … Continue reading
How S&W Could Improve Their New Web Site
Not a lot of time today, but here are some quick notes on improvements Smith & Wesson could make to their new Web site. Page Loading Time Put your pages on a diet. According to webpagetest.org your home page takes … Continue reading
Posted in E-commerce, Guns
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S&W’s New Web Site Still Needs Better Photo Editing
Via Uncle I see that Smith & Wesson has a new Web site. Downrange TV reviews the new site and notes a long-standing problem with the product photos: There isn’t much that I can complain about after this first brief … Continue reading
Free Google Adsense Webinars
Both upcoming and archived for your viewing pleasure.
SSL Security Seal FAIL
So you know those little badges e-commerce sites have to assure customers that credit card transactions are secure? It turns out a lot of the badge have security problems. Jeez.
Posted in E-commerce
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Google Explains Adwords Quality Scores, Bids and Ranking
Super clear explanation of how bids and quality scores determine your ad position and cost per click. RSS readers can follow this link. Here’s another Google video explaining the basics of calculating bids to get a return on investment.
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