E-commerce > Sex Sells, or at Least Increases Click-Throughs
I meant to link to the ScotteVest a while back. In a nutshell, it's a vest for gadget geeks. Loads of pockets, and a hole in each pocket so you can patch cables between them to create a "personal area network."
The company is in the news again, but this time it's for its advertising rather than its product. They hired Playboy centerfold Rebecca Scott to model their vests. Result? Clickthroughs more than doubled.
Posted by lesjones