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May 09, 2004

Travel > A Salty Tale by the Sea

Digging through our travel kit, the mini-toothpaste turned out to be Arm &Hammer Complete Care. The first time Melissa used it I heard "Ooh, this is awful" from the bathroom. The first time I used it Melissa heard, "Ugh! This toothpaste is salty."

Checked the ingredients. Active ingredient: sodium flouride. Inactive ingredients include baking soda (sodium bicarbonate), sodium saccharine, sodium laurel sarcosinate, and sodium laurel sulfate.

We tried to guess the marketing angle. "It's supposed to be like brushing your teeth with ocean water." "No, wait! It's supposed to be like brushing your teeth with country ham." We're back on the Colgate now.

Posted by lesjones



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