Starling Hunter has posted his study of BlogAds revenue. Hat tip to Outside the Beltway. His conclusions:
(1) the number of weekly page views (WPV) is a much stronger predictor of weekly ad revenue and price than are either the number of inbound links or the number of blogs providing those links
(2) the number of ads has a negative impact on ad price and a largely positive effect on ad revenue, and
(3) the political orientation of the blog matters: on average left-of-center blogs significantly out-earn their right-of-center counterparts.
Posted by lesjones
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