Les Jones: Logomania

February 16, 2006

A&E > Logomania

Be A Design Group notices a common pattern among logos for companies that start with a C.

Prepressology notes a symbol hidden inside the whitespace of the FedEx logo. I never noticed it, either.

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Comments

This gives me a mild boost of pride in the Celtic Grove logo.
[ See it here: http://downloads.redjupiter.com/users/images/celticgrove/cglogo1.gif
and in context here:
http://www.celticgrove.com ]

The text of the logo is based on insular semi-uncular scripts typical of Irish manuscripts. The original was drawn by hand, then scanned and converted to vectors. This became the basis for the later variants. Happily I avoided the cliche` of sticking a vowel inside the initial C.

Every now and again even a blind squirrel finds a nut.

Posted by: Christopher Range at February 16, 2006

Just wanted to stop by and say thanks for linking to Prepressology.

I find that most people I talk to are not aware of this little hidden design. Of course this has prompted a lot of designers to ask the question...Is it really good design if so many people missed it?

Posted by: Jake at February 26, 2006