E-commerce > Study: Good eBay Reputation Increases Selling Price
From Wired:
After 470 auctions, Resnick found that the Swansons’ main account, with its high customer rating, earned an average of 8.1 percent more per transaction than the fakes. It was the first hard proof that a feedback score — a number generated by a collection of unrelated people — carries quantifiable real-world value. “What we’re seeing here is a new kind of trust,” Resnick says. “It’s a kind of impersonal trust geared to situations with lots of interactions among strangers.”
There's also some information about online scams like "pump and chump" wherein someone sells a lot of small items on eBay to build up a good reputation, then posts auctions for expensive items and runs off with the money.
Posted by lesjones
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