Les Jones

Misc > Maximizing Yoga Shareholder Value

From BoingBoing:

The U.S. Patent and Trademark Office has issued 150 yoga-related copyrights, 134 patents on yoga accessories, and 2,315 yoga trademarks. There's big money in those pretzel twists and contortions - $3 billion a year in America alone. It's a mystery to most Indians that anybody can make that much money from the teaching of a knowledge that is not supposed to be bought or sold like sausages.

The Indian government is not laughing. It has set up a task force that is cataloging traditional knowledge, including ayurvedic remedies and hundreds of yoga poses, to protect them from being pirated and copyrighted by foreign hucksters. The data will be translated from ancient Sanskrit and Tamil texts, stored digitally, and available in five international languages, so that patent offices in other countries can see that yoga didn't originate in a San Francisco commune.

It is worth noting that the people in the forefront of the patenting of traditional Indian wisdom are Indians, mostly overseas. We know a business opportunity when we see one and have exported generations of gurus skilled in peddling enlightenment for a buck. But as Indians, they ought to know that the very idea of patenting knowledge is a gross violation of the tradition of yoga.

Deciding who is the most cynical in all this is left as an exercise for the reader.

See also:
- Chris Range's Million Dollar Yoga Idea
- "The Hostile New Age Takeover of Yoga"
- Word of the Day: Neti Pot