Les Jones

E-commerce > "Wenger Authorized Internet Dealer"

Many companies find the Internet to be a challenge. It potentially expands their sales, but it also potentially harms their traditional brick and mortar resellers. Too, there's the potential for unlicensed resellers to harm their reputation or undercut authentic resellers.

While I browsing the wristwatches at Campmor I saw an interesting approach from Wenger. They're one of two companies authorized to call their knives "Swiss Army knives." They have an authentication program, similar to what Network Solutions, HackerSafe, and others use. A live JavaScript includes an authorized reseller logo with the current date. Clicking on the logo takes you to Wenger's Web site for definite verification. Not a bad idea at all.