Les Jones

E-commerce > Scotsman Article on Blog Revenue

Scotsman - For some casual bloggers, a bigger bite of the online advertising pie

NEW YORK — Zach Brooks pocketed $1,000 this month blogging about the cheap lunches he discovers around midtown Manhattan ($10 or less, preferably greasy, and if he's lucky, served from a truck).

The site, Midtownlunch.com, is just a year and a half old and gets about 2,000 readers daily, but it's already earning him enough each month for a weekend trip to the Caribbean — or in his case, more fat-filled culinary escapades in the city.

In the vast and varied world of blogging, Brooks is far from alone.

It's no longer unusual for blogs with just a few thousand daily readers to earn nearly as many dollars a month. Helping fill the pockets of such bloggers are Google's AdSense and many other programs that let individuals — not just major publications — tap into the rapidly growing pot of advertising dollars with a click of the mouse.

Brooks' blog has less traffic than my blog but more advertising revenue. I guess that shows the benefits of specialization. I'm also jealous of his blog topic - that's some delicious-looking food.