Les Jones

Photos > Camera Makers Introduce New Features

TOKYO- The new quarter is bring a fresh crop of cameras at the Japan Photo Expo. Canon's vice president of sales Kim Natachi explained the challenge this year. "We asked ourselves 'how can we assure people that they won't regret purchasing a new camera no matter what happens to the economy'." That's why the new Canons have presets for eBay Auction, Foreclosure Party, and Insurance Fire.

Nikon, meanwhile, is taking a more fun-loving approach. "We're keeping up with America's changing taste in leisure time activities," says Nikon USA Marketing Director Mike Lowry. "We're adding to our traditional scene modes like Sports, Fireworks, and Night Party with a dedicated scene mode for Sex With Paris Hilton. It completely eliminates green skin tones and raccoon eyes during poorly lit romps with hotel heiresses."