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Tag Archives: google adwords
Google AdWords Expands Call Metrics
Good stuff.
AdWords Account-wide Negative Keywords
About time.
New Google AdWords “Automate” Feature
Kim Clinkunbroomer has the details.
New tracking options for Google AdWords
Inside AdWords – Tracking your ad clicks with dynamic destination URLs Starting now, your destination URL can include the {matchtype} and {network} parameters. Here’s a quick example of how you might use these parameters: Let’s say you have a keyword-targeted … Continue reading
Redfly: why you should bid on your own company’s name on Google AdWords
I see companies all the time paying for their ads to appear when you search on their name. I always thought it was dumb. If your company is already the #1 natural Google search result, why pay for the ad? … Continue reading
Google Explains Adwords Quality Scores, Bids and Ranking
Super clear explanation of how bids and quality scores determine your ad position and cost per click. RSS readers can follow this link. Here’s another Google video explaining the basics of calculating bids to get a return on investment.
Do you talk like you Google?
I was in a meeting yesterday, talking about a new Web site. The discussion turned to the terminology we were going to use for services. Different people in our industry use slightly different names for the same services. I had … Continue reading
Google AdWords seminar in Charlotte, NC Nov 16-17
Via an email from Google AdWords. I don’t have any experience with these folks, but Google seems to endorse them. I may attend the second day, but looking over the syllabus I’m a little concerned it’s too basic. I may … Continue reading
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