Tag Archives: SEO

The Rise and Fall of J.C. Penney’s Google Results

Posted on February 13, 2011 by Les Jones

The Dirty Little Secrets of Search: On Wednesday evening, Google began what it calls a “manual action” against Penney, essentially demotions specifically aimed at the company. At 7 p.m. Eastern time on Wednesday, J. C. Penney was still the No. … Continue reading →

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Google Supports Unified Sitemaps with Images and Videos

Posted on July 2, 2010 by Les Jones

Sitemaps: they’re not just for Web pages anymore.

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How to Get More Facebook Fans for Your Company

Posted on June 28, 2010 by Les Jones

How We Got To 40,310 Facebook Fans In 4 Days. Hat tip to Will H.

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Google’s Matt Cutts: Don’t bother with “PageRank sculpting”

Posted on June 23, 2010 by Les Jones

MattCutts.com: Q: Does this mean “PageRank sculpting” (trying to change how PageRank flows within your site using e.g. nofollow) is a bad idea? A: I wouldn’t recommend it, because it isn’t the most effective way to utilize your PageRank. In … Continue reading →

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Tired: Sitemaps; Wired: Video Sitemaps

Posted on June 22, 2010 by Les Jones

I had never heard of them. Joost de Valk has more info and plans for a WordPress plugin to generate video sitemaps.

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Is W3C Validation Important for SEO?

Posted on June 17, 2010 by Les Jones

(SEO = search engine optimization: making your site rank higher in search engine results) Joost de Valk asks a bunch of experts, who say maybe so, maybe no, but probably not. Next up, Brent Payne, SEO Director for Tribune, seems … Continue reading →

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Do you talk like you Google?

Posted on October 22, 2009 by Les Jones

I was in a meeting yesterday, talking about a new Web site. The discussion turned to the terminology we were going to use for services. Different people in our industry use slightly different names for the same services. I had … Continue reading →

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